"We have to develop new ways of thinking. For example, when we make a comparative judgment that our culture is in some ways better than another, we need to learn to follow this judgment with two questions: Is that really true? What is the objective evidence? If we find ourselves judging a culture that is not our own as better than our own, the chances are that the judgment has some basis. But when we judge our culture as better than another, it is likely that this is an illusion."

(Triandis, p. 39)

Ethnocentrism: The failure or the inability or the refusal to separate oneself from one's cultural background and personal biases in order to understand another culture. To a greater or lesser extent, we are all ethnocentric.

Prejudice: A preconceived, unreasonable judgment or opinion which results in a harmful, detrimental or unfavorable view of another person or group. Some kinds of prejudice are normal, necessary and universal for all human beings. No one can be completely objective.

Racism: The assumption that certain psycho-biological and cultural traits are determined by genetic transmission and that races differ decisively from each other on such traits. Racism is usually coupled with the belief that one race, ethnic group, culture or biologically-determined group is superior to other such groups and therefore has the right to dominate, exclude or even exterminate members of other groups.

Scientism: The thesis that only the methods of the natural sciences should be used in all areas of investigation, including philosophy, the humanities and the social sciences, and the belief that only such methods can be fruitful and valid in the pursuit of knowledge.

Political Correctness: "Making nice" by avoiding judgments, comparative analyses, sterotypes (even sociotypes) of any and all groups of individuals in an effort to be kind and non-controversial.