Thorstein Veblen

     1.  analyzed American society in terms of the conflicting interests of conflicting social groups

     2.  society characterized by conflict between opposing economic groups industrial class (who make goods) and pecuniary class (finances and sales - paracites)

    3. esteem (high status) of others must be competed for, thus is a motivator of human behavior

    4.  Influences

            Marx

            Evolutionary theory
  
5.  Assumptions

            Human Nature

            Cultural Lag

            Cultural borrowing

6.  Issues

            Leisure Class

            Business vs. Industry

            Higher learning

            Politics

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